Market Research

Arbor Research provides customised Market Research services for the automotive industry.

We undertake market research under the following broad themes:

  • New concept testing
  • Surveys
  • Focus groups
  • Top management interviews
  • Executive opinion surveys


BP Castrol

Through extensive field research activities administered by Arbor Research, BP Castrol was able to gather actionable insights for improving its aftermarket product distribution network. The research helped us create synergies with dealers which helped us differentiate significantly from low-priced competing products.


Mark Johnson
Business Strategy and Planning Manager
BP Castrol, Europe