Market Research

Arbor Research provides customised Market Research services for the automotive industry.

We undertake market research under the following broad themes:

  • New concept testing
  • Surveys
  • Focus groups
  • Top management interviews
  • Executive opinion surveys


Federal Mogul: Full Value Chain Benchmarking

The benchmarking activities that Arbor Research undertakes operate as a tool for management at Federal Mogul to utilise. The benchmark evaluation puts the organization in perspective for all managers to understand the business objectives but still has the ability to allow management to focus on detail.


Theunis Lombard
Production Leader
Federal Mogul