The mirror tells you half the story, our benchmarking services provide you the critical half

Overcoming paradigm blindness is an essential factor for survival in the automotive industry. The industry has witnessed numerous cases of companies who chose to say, "The way we do it is the best because this is the way we've always done it" and then they didn’t survive long enough to do it, “their way”. It is essential to see if you’re processes are ranked at par with the best in the world to ensure a healthy bottomline.

The customer benchmark outlines the manner in which a firm is meeting its "market drivers", whilst the detailed firm-specific comparative benchmark process generates performance indicators of operational competitiveness, particularly as they pertain to these "market drivers".


BP Castrol

Through extensive field research activities administered by Arbor Research, BP Castrol was able to gather actionable insights for improving its aftermarket product distribution network. The research helped us create synergies with dealers which helped us differentiate significantly from low-priced competing products.


Mark Johnson
Business Strategy and Planning Manager
BP Castrol, Europe